Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods
by Anthony J. Franze, Craig A. Stewart, Evelina Norwinski
Publication Date: April 16, 2012
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Review & Description
This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.
Product Details
- Amazon Sales Rank: #325910 in Books
- Published on: 2012-04-16
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l, .0 pounds
- Binding: Paperback
- 187 pages
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